At the beginning of 2017, I started managing the social media channels for Ricoh UK as part of my freelance work with the marketing agency HarveyDavid. As a multinational imaging and electronics company that operates in almost 180 countries worldwide, Ricoh are a globally-recognised name demanding an online presence which reflects their brand. Working closely with the marketing team from Ricoh UK, it is my task to publish engaging content that reinforces their brand image and drives traffic to the website whilst working within their corporate guidelines.
The University of Sheffield
I worked with the University of Sheffield to write the copy for brand new food and drink menus that would be used in one of their on-site cafes. I used market research previously conducted by the university to shape my copy and produce engaging descriptions of menu items aimed at a younger student crowd. Below you will find the links for the three menus.
In November 2014 I began full-time employment at Funky Pigeon and was tasked with performing a full audit on their current social media activity, doing a competitor analysis, developing a strategy based on that audit and then implementing the strategy on a day-to-day basis. This strategy included establishing a tone of voice for the Funky Pigeon character, deciding on relevant content for our target audience and investigating ways to grow our online following and social media referrals to the website.
As a result of this strategy I was able to grow our total online following from 25,000 to 55,000 over the course of a year (without investment), whilst in the same period of time our reach and engagement levels both doubled. In addition, referrals from our social channels to Funky Pigeon grew by 75% in the time I was there.
Bristol City Council
I spent six months working with Bristol City Council on two different projects: the Bristol Temple Quarter Enterprise Zone and Filwood Green Business Park. Alongside my marketing and communication duties (blogging, writing press releases and updating the two websites) I managed the social media pages for both projects.
As the target was to get the word out about them, I put together a social media strategy aimed at increasing our reach and followers. In a relatively short amount of time I grew the Enterprise Zone's online following by some 50% whilst reach increased by 120%. In the same period of time I established a social media presence on Twitter for the Filwood Green Business Park and began connecting with influential local people.
Hearst Health International
Hearst Health International are a subsidiary of Hearst Corporation. Working alongside the marketing agency HarveyDavid, I originally managed the social media channels of OptimiseRx and Map Of Medicine, which are two of the company's medical solutions, before overseeing the transition into a single social media presence @HearstHealthInternational. In the 2 months that I managed the two accounts we saw a near 50% increase in OptimiseRx's online followers and a record number of monthly visits to Map Of Medicine's LinkedIn profile.
Working together with the marketing agency Superb Digital, in August 2016 I took over control of the Superior Vapour social media channels. Superior Vapour is a Bristol-based shop selling quality vaping supplies, with an online and offline presence.
The aim was to grow their online following, reach more potential customers on social media and increase traffic referrals to the Superior Vapour website from social channels. We aimed to achieve these goals without any additional spend on social media advertising.
I'm proud to work with the charity Legs4Africa, who export unused and unwanted prosthetic legs from the UK to sub-Saharan Africa. It is my responsibility to strategically distribute their content across their social media channels, with the aim of growing the reach of the charity and ultimately using social media as a platform to attract donations.
Breakout Live Swansea
In August 2016 I worked with Breakout Live Swansea to improve the performance of their ad campaigns on Facebook. I set about reviewing previous campaigns and implementing a series of changes for their next advert. The client was very pleased with the 'fantastic results' we achieved, as ROI increased by 300%.
The Creative Department
I worked with marketing agency The Creative Department to deliver a detailed social media audit for one of their clients, offering my expertise on how to improve future content as well as analysing their current activity. I then put this audit into practice by scheduling a number of tweets for the client and established a template for a monthly social media report that could be easily circulated in future.
In December 2015 I worked with a voice recognition technology company to create a Facebook campaign aimed at gathering voice samples from online users. In order to acquire such a large number of samples (1000+), I set up a targeted advertising campaign and offered various prizes as incentives to record a sample.
I managed the social media pages for RePsycho, a vintage clothes and furniture shop based in Bristol, UK. As they're a small, independent business with little prior presence on social media, I worked closely with them to keep their Facebook and Twitter pages regularly updated, grow their following and increase their reach.
Between August 2014 and December 2014 I was a writer for a career advice magazine and simultaneously ran their Facebook and Twitter profiles. This involved blogging regularly on the latest job market news and populating a social media calendar with the content I produced.